Tip #22 — Study the Basics of Copywriting Before Getting Started
Here’s a tip for you to get started:

Use the A.I.D.A. formula to improve the responsiveness of your list.

A-ttention
I-nterest
D-esire
A-ction

Try to capture attention, interest, desire of your readers and then have them perform the desired action.
Don’t be discouraged and don’t hold off starting or growing a list […]