Your Page Title
-appears at the top of the browser window when someone visits your website

Your Page Description
-visible to search engines but not to visitors of your site; the two lines of text that appear below your main title in search engine results

Your Page URL
-Customize your pages to use keywords, instead of strings of characters or numbers. Search engines will be able to index your pages better and display them higher in search results. Using keywords will help your
pages rank higher.

In Headings and Subheadings
-Use headings and subheadings for ease of reading of your web visitors. They get to see quickly what your page is about.

In the First Sentence & Your First Paragraph
-Make sure your targeted keywords also appear in this part.

In the Last Paragraph
-Use keywords when you recap your posts.

Anywhere in the Page Copy
-Consider ‘bolding’ your keywords for easier reading or skimming. Don’t go overboard or it will become more of a distraction.

In Your Text Links
-When you want to link to another page or section, use your keywords as anchor text, instead of generic terms such as “click here.”

In the ALT Tags on Images
-Search engines can’t read or understand images. One way of making them see the images is by adding the ALT tag with your keywords in the text.

More details will be taken up in future blog posts to further illustrate some of the above pointers. Today’s topic is merely to point out the best places to put your targeted keywords.

One good tip though: It is okay to pack your post with your keywords, but remember to make it readable to your readers. Going overboard with keywords might render your post incomprehensible.

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