Technical Skill Requirement: Low  😀
Difficulty: Easy  😀

Better make sure to check all the links featured on your site. I must agree that it’s time consuming at times. Nevertheless, you can schedule it at least once a week or once every two weeks. Why do you want to do that? Broken links that produce “Page Not Found” error messages are harmful to your site. They reduce search engine crawling efficiency and accuracy. Plus, broken links and error messages create a highly negative and unprofessional impression to visitors. Surely you don’t want to lose a potential customer.

Your SEO Tools account includes a broken links report and tool that helps find both the error page URL and all the links to it within your site. In my case I use Google webmaster tools.

Here are some suggestions for broken links and error pages:

Create a Custom 404 Error Page
-I’ve seen a few good 404 error pages where they advise visitors that they’ve hit an invalid URL and provide another link to the intended destination. You want to make it easy for your potential customers to find your page/s.

Use 301 Redirects If you move or rename pages
-301 redirects au tomatically transfers your visitors to the new page location. Most of the time, this page isn’t even obvious to your site visitors.

If you can’t implement custom 404 pages or 301 redirects, contact your web developer for assistance.

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