Tip#2 – Understand That People Are More Likely to Buy From Those They Trust

It can be difficult to get new customers to buy from you offhand, esp. if they don’t know you or haven’t heard of you. I’m sure you hear this often: K-L-T (know-like-trust). When you build a list, you get the chance to build K-L-T too.

People are more willing to join FREE lists as they see it as a lower risk than making a purchase. You offer something of value that people will want access to like a free e-book or report. Your email campaign then becomes important to build a working relationship with your list.

I too have an email series that I’m currently promoting. If you haven’t joined it, I encourage you to do so. I’m sharing lots of free resources that I’ve found along my online marketing journey. I’m sure you don’t want to miss out on them. Here’s my link to check it out:

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