Tip #44 — Consider Using A Pop-Up or Pop-In


What is a pop-up?


I generally see this on some of the sites that I visit. The pop-up appears and it has an opt-in form enticing you to subscribe or get a freebie. It generally darkens the rest of the page until you close it down.


People have differing opinions about pop-ups. Most say that it has significantly increased sign-ups. I personally find it annoying!


However, I would recommend a pop-up or pop-in if there’s no place on your website to put your opt-in form. Typically, you’d want an opt-in in the top left or right of your page. If that isn’t possible, consider having the pop-up or pop-in.


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